Walmart Makes A Huge Move to Prioritize Health

Walmart made a huge announcement on October 1 about the future of its private-label foods, and shoppers can’t wait. The retail giant will eliminate the use of synthetic dyes and 30 other ingredients, including certain preservatives, artificial sweeteners, and fat substitutes, from its private label brands. Walmart’s goal is to create a more transparent food system while adjusting to ever-evolving customer preferences.

“Our customers have told us that they want products made with simpler, more familiar ingredients — and we’ve listened,” John Furner, President and CEO, Walmart U.S., shared in a news release. “By eliminating synthetic dyes and other ingredients, we’re reinforcing our promise to deliver affordable food that families can feel good about.”

Karsten Winegeart

Walmart Shoppers Want Food Transparency and Healthier Options

Walmart conducted a survey recently that shows its customers care deeply about what’s inside their food. A whopping 62% said they want more transparency, and 54% admitted to reviewing their food’s ingredients.

“This commitment demonstrates how Walmart is responding to changing customer preferences, while also setting the standard for providing exceptional quality and innovation at an outstanding value,” Furner added.

Walmart’s announcement was met with cheers from consumers.

Caique Morais

“That's a solid move. Putting customers first by cleaning up the ingredient list is how you build trust. Reminds me of Wilson's point that smart companies are leaning into this stuff because the market is demanding it. Good on them,” someone shared on X.

“Great job, Walmart!! Get rid of all preservatives in your products, too! Lead the way! You can do it!! Let’s Go! We’re watching,” another person agreed.

According to Walmart, the transition is expected to be complete by January 2027 at the latest. This will give the company more than a year to work with private brand suppliers to adjust and source alternative ingredients. The changes will affect Walmart's house brands like Great Value, Marketside, Freshness Guaranteed, and bettergoods.